So you have decided to build a social media app, and you want to pass the job on to a social media app builder as soon as possible. While that makes sense, you should slow down a little and explore some social media app ideas before you contract the social media creator. This will give you an idea of what you want before you recruit someone to create a social media app for you. The following ideas will be of great help to you.
Importance of Social Media App
Initially regarded as a fad, social media channels have cemented themselves to become an integral part of nearly everyone’s everyday life. Some of the reasons why you need a social media app as either an individual or business are as discussed below.
Ease of connectivity
Social media apps allow you to create a social network and stay in touch with the people in that network. As a business, social media apps allow you to be in touch with your customers 24/7 so that you can keep them posted on everything regarding your products or services. Through the messenger feature of your social media apps, you can easily respond to the issues raised by your customers at any time of the day from any part of the world.
Integrating the right social media apps into your marketing strategies is a creative way to attract new customers and extend your business. Moreover, creating a social network through a social media app helps you maintain potential customers’ interest while allowing you to earn their loyalty and trust.
Time and Money
Behind every successful business, there are happy and satisfied customers. Social media apps come in handy to help you save time and money while attracting the attention of customers. The apps allow you to create your own social network from which you acquire customers from any part of the world and connect to them through push notifications.
Your social media apps allow your customers to raise any issues thereby improving user engagement. Using the analytics in these apps, you can track user behavior and use the information to improve your products accordingly.
Features of a Social Media App
Your social media maker should ensure that your social media app takes into account all the essential features of social media apps. The first essential feature of social media apps is privacy and security. With a high level of privacy and security, users are assured that their personal data is not vulnerable to any privacy and security threats when they access your app. The second essential feature is the integration of other social media platforms. Be sure to link your app to the popular social media platforms to make it popular amongst users.
The third essential feature of social media apps is notification and news feed. This feature of the app notifies the app users of any activity they are involved in. The last essential feature of social media apps is customizable individual profiles. Through this feature, the users of your app will create unique and exiting profiles.
The backend of the social media app includes the parts of the app that perform the work yet are invisible to the user. The time it takes to create the backend depends on the complexity of the app.
The front end of a social media app includes the parts of the app that the user interacts with. It can be mobile or web or hybrid, including both web and mobile interfaces.
Your social media app should have a way for the users to build a social network. Connect with one another may be for purposes of friending or following. New connections on a social media app can be established through the following ways.
In this approach, users build connections by sharing and interacting with content. Users fall into four categories listed below.
- The explorers who feed content;
- The talkers who comment;
- The admirers who like and repost content;
- The searchers who use hashtags to seek relevant content.
Public groups are communities of people with shared values. By having group features on the app, you allow users with certain shared values to connect.
Social media apps can also allow users to connect through event invitations. This feature not only helps your app get new users but may also act as a source of revenue.
With user permission, your app can mine connections from other popular social networks. You can create a Facebook page for your app and use the page to invite users to download the app.
Connect your app to an email client so that the app can allow its users to send invites to their friends. You can include a template in the invites on which users can create messages.
The SMS is a powerful communication tool today. You can exploit the power of this communication tool to get new connections for your social media app. Create a message with an invitation to download the app and allow your app’s users to send it to people in their address book.
Your social media app should allow users to search by either full names or usernames. For better user experience, you should help users get narrowed down search results by adding filters like sex or other information about a profile.
Ensure that your app can suggest new connections to users depending on the information at its disposal. Allow the users the freedom to decide whether or not to connect with the suggested new connections.
Definitely, you would want to know how your app is performing. You can achieve this by integrating analytics into your app. The user analytics will help you determine the areas where the app has performed well as well as those in which it has performed dismally.
Depending on your budget and the expected complexity of analysis, you can choose either free or paid third-party analytics tool. Most social media app developers prefer Google analytics. For in-depth analytics, most developers go for paid tools. The most commonly used paid analytics tool is Kissmetrics. In case you plan to use your social media app for paid advertising campaigns, then you should aim to evaluate the effect of the paid campaigns by calculating the Cost Per Install (CPI) and Customer Acquisition Cost (CAC).