What are the next steps for my app idea?

If you are reading this article, then it is highly likely that you have an app idea but no programming skills. This is normal; having an idea for the app is not restricted to programmers alone. Quite often, people with no programming skills come up with an app idea and find help creating an app out of the idea. Even as we speak, there are thousands of people with new app ideas looking for developers
So you have an app idea, what next? It is one thing to have an app idea and another to bring your app idea to life. Developing an app idea into a functional app is harder than coming up with the app idea.

Now that you have an idea for an app, you must be considering starting your app. However, this is not the only possibility. With the idea, you can also start an app business where you sell the idea to companies with enough resources to create an app out of it. This is the best option for you if you do not have the resources since starting an app is resource intensive. You should, however, know that it is not easy to market an app idea. To pitch an app idea requires excellent marketing skills. This article presents some of the steps you can take to bring your app idea to reality.

If you have an app idea

Research the market

If you have decided to use your idea to start your app, then you need to understand your target market. The success or failure of your app will depend on your knowledge of the market characteristics like size, nature of financial opportunities and the presence or absence of demand. During the market research, you should aim to differentiate the total available market, the serviceable available market and the target market for your app. Before converting smartphone application ideas into usable apps, developers usually determine if the target market is large enough to generate enough revenue to cover the cost of developing the app. The revenue stream from the target market should also be sufficient to support the maintenance of app.

Marketing, metrics, and financials


While strategizing to market your app, you should aim at dominating the early adopter market first before you can seek to succeed in the mainstream markets. This implies that you will need to fix bugs, respond to the concerns of your customers, win the hearts of users, and steadily build a brand reputation for your app. Unlike the mainstream consumers who are concerned with dependability, security and brand recognition, the early adopters will use your app because it is new.
Also, try to create viral loops and use them to market your apps. Offer your app ambassadors something of value when they bring in new users. This could be a commission on the sale of the app in case the app has a price. Make sure that whatever you offer them is attractive enough to make them commit to bringing new users on board.


If you are hoping to develop an app idea, you should be conversant with the various metrics that you will be analyzed during and after the release of your app. Some of the metrics that you should track include:

  • User engagement;
  • User retention;
  • Average revenue per user;
  • Cost per loyal user;
  • Net promoter score;
  • Breakeven point;
  • Customer lifetime value;
  • Customer acquisition cost;
  • Cost per install.


You have got an app idea, and you want to transform it into an app that generates revenue. You should be reliably informed of monetization and other financial realities to help you understand how you can create a stable revenue stream from your app. Some of the standard financial concepts that you must know before you start making an app include cash flow, burn rate, zero cash date, and growth vs. profit.

What developer tools do I need?

If you have got an idea for an app that is web-based, then any old text editor such as Sublime Text 2, Text Edit, or NotePad can be of help. If you have a mobile app idea, then you will need special programs called Integrated Development Environments (IDEs). With these tools, you can write codes for apps that can run on TVs, tablets or phones.
These tools are available free for the major smartphone platforms like Google, iOS, and Windows. You may also want to consider other non-native solutions like Titanium or Phone Gap which allow you the freedom of creating apps for all the major platforms at once. With these tools, you can create native and hybrid apps using web technologies like JavaScript and HTML.
what developer tools do you need

How much will it cost?

One of the most pressing questions you have had to deal with all this while is how much will it cost to start my app? Well, I will not give you the exact figure, but I will try to provide the most appropriate answer. If you want to hire an app developer to help you with the job, you will need enough money to pay him. App developers charge different fees depending on the nature of the project and their experience. Some will charge you an hourly rate while others will charge you a fixed amount for the project. Choose what works best for you.
Another cost you will incur to transform your idea into a downloadable functioning application is the cost of publishing your app in App stores. The charges vary depending on the platform. Apple and Microsoft for iOS and Windows platforms respectively charge annual fees to have an app published in their app stores. Google, for Android platform, charges a one-time fee to have an app published on Google Play Store. Again I will not give you figures because the charges change quite often.

Get Funding

It is important to acknowledge that app development costs large sums of money. The budget for developing basic apps ranges between ten thousand dollars and fifty thousand dollars. Complex apps cost as much as a hundred thousand dollars to develop. Before you start developing the app, be realistic about the budget. Allocate enough resources to all the vote heads in the budget.
In case your budget is insufficient, you do not need to compromise on quality. Instead, you can look for investors to fund your project. Some of the places where you can begin your search for investors include Kickstarter, AngelList, Gust, and Crunchbase.